The Brihanmumbai Municipal Corporation (BMC) has launched a citywide initiative to conduct 350 health camps under the ‘Swasth Naari, Sashakt Parivaar’ campaign. The drive, which will run from September 17 to October 2, was inaugurated on Wednesday by Union Minister of Commerce and Industry Piyush Goyal at Rawalpada Maternity Home in Dahisar East.
On the first day alone, over 3,000 women participated in 34 camps across the city, while more than 200 pregnant women received nutrition kits as part of the government’s ongoing effort to address maternal malnutrition.
‘Health checkups are important, but timely treatment is critical,’ says Piyush Goyal
Speaking at the launch, Minister Goyal highlighted the need for early diagnosis and timely treatment, urging families to prioritise the health of the women in their households.
“A woman’s health is not just her responsibility, it’s a family’s collective duty. Timely treatment and regular checkups are essential for ensuring a healthier future,” he said.
He also emphasised the importance of nutrition during pregnancy, noting that undernourishment in expectant mothers often leads to underweight and at-risk newborns.
About the campaign
The ‘Swasth Naari, Sashakt Parivaar’ campaign is part of a nationwide initiative spearheaded by the Ministry of Health and Family Welfare and was officially launched by Prime Minister Narendra Modi in Dhar, Madhya Pradesh. The Mumbai chapter aims to bridge healthcare gaps among urban women and children.
Key highlights of the Mumbai initiative
350 camps across Mumbai and the suburbs
222 general health screening & awareness camps
102 specialist camps at maternity homes and suburban hospitals
Services offered
Screening for hypertension, diabetes, oral and breast cancer
TB screening for high-risk individuals
Anaemia testing for adolescent girls and women
ANC checkups, haemoglobin testing, and immunisations
Nutrition counselling and menstrual hygiene awareness
ABDM and PMJAY registration
Blood donation camps (October 1)
Nikshay Mitra volunteer enrolment for TB elimination
Participating institutions
230 urban primary health centres
27 maternity homes
15 general hospitals
BMC Commissioner: `Healthy women, stronger nation`
BMC Commissioner and Administrator Bhushan Gagrani reiterated the civic body’s commitment to women’s health.
“A healthy woman can participate in nation-building. We urge women to take full advantage of the facilities made available through this initiative,” he said.
He assured that BMC would continue to provide the infrastructure, resources, and specialist care required to ensure the success of this public health campaign.
The launch event saw participation from several public representatives and officials, including MLA Prakash Surve, MLA Manisha Choudhary, MLA Pravin Darekar, Additional Commissioners Sanjay Kurhade and Sharad Ughade, Executive Health Officer Dr Daksha Shah, and Assistant Commissioner (R North Ward) Naynish Vengurlekar.
The campaign includes a dedicated district coordinator and women’s coordinator for effective implementation. As part of ‘Poshan Maah’, 33 nutrition experts will also conduct public lectures aimed at mothers, adolescents, and children.
The Nikshay Mitra registration drive—key to India`s goal of becoming TB-free—is also being carried out at every camp location to boost volunteer participation.
